Mobile Direct Marketing
What is mobile marketing?
Mobile marketing simply means the usage of the mobile phone as an advertising channel. Marketing content that is distributed via the mobile channel then have to be tailored to fit the mobile format. With this, you can communicate efficiently with your target audience via the small screen of the phone but mobile advertising is more than just an SMS. You can also linked it to a mobile Internet page and there are endless potential in store for the smart marketers who is able to execute mobile campaigns correctly.
Direct marketing
The advertiser sends commercial information to a targeted audience via the mobile phone. The most common formats are SMS, MMS and WAP push. Direct marketing via the mobile phone can be very effective if the recipient consents to receiving this form for communication.
Advantages of mobile marketing
- Targeted and personal
- High response rates
- Immediate response
- Interactive, communication via dialogue
When should you use mobile marketing?
Mobile advertising is best for:- Reaching new audience segments and for testing different kinds of new marketing messages
- Conducting campaigns aimed at gathering responses
- Communicating with your audience at a specific time. It also serves as an excellent way to strengthen interest generated from other media channels, for example through a recent Press Release
Follow the rules and avoid spam complaints
Rules and regulations for mobile advertising:Singapore Anti Spam bill
Mobile Marketing Association (MMA) guidelines
Best practice from DMAS
Tips from InCent via our blog
How can InCent help you?
- Make sure that laws and regulations are being followed
- Identify and find the right target audience, marketing message, timing and consumer incentive for the communication based on campaign objectives and goals
- Create, execute and follow up with the responses generated by all your campaigns
- Gain access to a wide range of opt-in databases where we can find the right audience for your communication
- Create banners assist in establishing appropriate mobile sites for you to advertise on in order to reach the correct audience
